Parr spent five years photographing rural life in the area, focusing on the Methodist (and some Baptist) non-conformist chapels, a focal point for isolated farming communities that in the early 1970s were closing down.
He photographed in black-and-white, for its nostalgic nature and for it being appropriate to his celebratory look at this past activity. Also, photographers at that time were obliged to work in black-and-white in order to be taken seriously, colour being associated with commercial and snapshot photography.
His series The Non-Conformists was widely exhibited at the time and published as a book in 2013. Critic Sean O'Hagan, writing in The Guardian, said "It's easy to forget how quietly observational Parr was as a black-and-white photographer